Subatomic
Production Engineering for the AI Era
A complete technology stack for AI-powered media production. It outperforms both traditional studios and generic AI tools. From a single shoot, you can generate 10,000 personalized variations, create photoreal product images & commercials without costly shoots. Deliver broadcast-quality visuals at scale—without extra shoot days or traditional constraints. Our stack gives you production capabilities that legacy vendors and off-the-shelf AI tools simply don’t and can’t offer.
Subatomic was launched by a team of artists and engineers behind Thermonuclear to focus exclusively on advanced Artificial Intelligence capture, model training and synthetic media production.
Built on 10+ years of delivering high-end visual effects for the world's top brands and artists , we provide services for forward-thinking organizations looking to go beyond the cutting edge. Our approach combines custom-built AI tools, models, hardware and advanced robotic rigs to produce best-in-class synthetic media that transforms how content is created and deployed at scale.
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Services
Capture
Strategic data acquisition
At Subatomic, capture is a structured, methodical process of collecting and organizing the essential building blocks for your media projects—tailored specifically to your desired outcomes, not limited by conventional production approaches.
We begin with strategy: What precise assets will best deliver your media objectives? This might mean traditional shooting with our production partners, deploying specialized scanning equipment, or utilizing multiple capture modalities simultaneously—all determined by what will achieve the highest quality final product.
Multi-Modal Acquisition: We collect data beyond just video—including photography, LIDAR scans, volumetric captures, web-scraped assets, online audience research and / or geographic data.
AI-Native Processing: Unlike traditional production where assets are captured for human editing, our methodologies are designed specifically for AI processing—with meticulous categorization, tagging, and formatting to work seamless with our pipeline.
Technical Capabilities Include:
Production partnerships with precise specifications
Automated robotic rigs for comprehensive product digitization
Action sequencing for complex movements, and technical demonstrations
High-fidelity human & actor performance capture systems
Location scanning to capture material properties and lighting conditions
This capture phase either feeds directly into our full production pipeline—enabling us to generate thousands of variations from a single capture session—or serves as a specialized standalone service for clients with specific data needs.
Transform
Modify and enhance existing content and data
In our second phase, we take existing media & data and reshape it to meet new requirements without additional shooting. This can be a continuation of our capture process or a standalone service for clients with existing assets.
What we can transform:
Commercials into thousands of versions with perfect lip sync in different languages
Performances with new actors, voices, or characters
Visual elements that need to be removed, added, or enhanced
Lighting and atmosphere to match any time of day or condition
Age or appearance of subjects without reshoots
With our Transform capabilities, clients can extend their content's reach, fix production issues, or adapt materials for new markets without the expense of starting from scratch.
Synthesis
Create entirely new content at scale
The final phase in our process is where true innovation happens. Using the data we've captured and transformed, we generate completely new media assets customized to your specifications.
What we can synthesize:
Thousands of video variations from a single product capture
Personalized content tailored to specific audience segments
Synthetic presenters or characters trained on specific performance data
Product demonstrations in environments that don't physically exist
Multi-language content with perfect visual and audio synchronization
Entirely new advertising concepts based on your brand parameters
Synthesis can be the culmination of our end-to-end process or a standalone service for clients with existing media assets ready for AI-driven content creation.
The result is unprecedented creative scale—producing more content variations than traditional methods could ever achieve, with consistent quality and precise control.
Frequently Asked Questions
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A next-generation media-engineering service. We blend advanced AI and production expertise to create and transform content in ways traditional production, VFX, or animation studios can’t match.
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Any that need speed, precision, or volume.
Thousands of ad variants from one asset.
Product demos in virtual or impossible environments.
Perfect multi-language lip sync.
Broadcast-quality spots on tight budgets or timelines.
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By output and capability, not day rates.
You pay for what you need—number of assets, technical complexity, and scale. No hidden line items. -
Seamlessly.
Plug into your agency’s creative strategy.
Augment your in-house or production-house workflows.
Or lead creative direction with our own team.Item description
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Three stages—RealityCapture, Transform, Scale.
RealityCapture: Gather video, photos, 3D scans.
Transform: AI edits—lighting fixes, swaps, de-aging.
Scale: Spin out thousands of personalized assets.
Each stage can also work standalone if you only need one service.
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Just your assets and goals.
No AI know-how required. You tell us what you want—style, channels, volume—and we handle the rest. -
Weeks, not months.
Once we ingest your data, iterations and variations happen almost instantly. -
From a single asset to global campaigns.
Our infrastructure scales output without ramping time or cost—thousands of versions, ready for any platform.
Clients Served:
New Balance
Apple
U.S Army
Panasonic
Walmart
Sony Pictures
IMAX
Spotify
Virgin
Moncler
LA Clippers
Snap Inc.
PenFed
Lamborghini
Volkswagen